Privacy Policy

This Privacy Policy explains how Peter Woodford (“Peter Woodford”, “we”, “us” or “our”) collects, uses, stores, shares and protects personal data when you visit www.peterwoodford.com, contact us, enquire about services, or otherwise interact with us.

Peter Woodford provides digital marketing consultancy services, including advice and support relating to online advertising, campaign strategy, analytics, website performance, lead generation, and related digital marketing matters.

1. Who we are

For the purposes of UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Peter Woodford is the controller of personal data processed through this website and in connection with business enquiries and consultancy services, unless stated otherwise.

Contact email: peter@peterwoodford.com

2. Who this site is for

This website is intended for adults, businesses, business representatives and professional users. It is not directed to children, and we do not knowingly market to, solicit from, or intentionally collect personal data from children. If we become aware that personal data relating to a child has been submitted through the site without appropriate lawful basis or authority, we may delete that information.

3. Personal data we may collect

We may collect and process the following categories of personal data:

• identity data, such as your name or job title;
• contact data, such as your email address, phone number, company name, and correspondence details;
• enquiry and communications data, such as the contents of messages you send to us and records of our replies;
• technical data, such as IP address, browser type, device information, operating system, referral source, approximate location data, pages visited, and usage patterns;
• marketing and preference data, such as your preferences regarding communications or services you may be interested in;
• professional and business information you voluntarily provide to help us assess a possible project, campaign, website, or consultancy engagement;
• transaction and service data where relevant, including records relating to proposals, invoices, engagements, and service delivery;
• analytics and performance data derived from website visits, campaign discussions, and related business activity.

4. How we collect personal data

We may collect personal data directly from you, automatically through your use of the site, and from third parties where permitted by law. This may include:

• when you email us or otherwise contact us;
• when you request information, proposals or services;
• when you browse the site and interact with its pages;
• when analytics, hosting, security or similar providers generate technical logs;
• when advertising, analytics, CRM, scheduling, payment, website, or communications tools are used in connection with our business.

5. Lawful bases for processing

We process personal data only where we have a lawful basis to do so. Depending on the circumstances, this may include:

• legitimate interests, such as operating, securing, improving and promoting our business, responding to enquiries, preventing misuse, and defending legal claims;
• performance of a contract or taking steps at your request before entering into a contract;
• legal obligation, where processing is necessary to comply with applicable law, taxation, accounting or regulatory duties;
• consent, where consent is required, for example in relation to certain cookies or direct electronic marketing where applicable.

6. How we use personal data

We may use personal data to:

• respond to enquiries and provide information about services;
• assess business needs and potential suitability for consultancy work;
• communicate with prospective, current and former clients;
• provide, administer and improve our services;
• manage records, invoicing, administration and internal operations;
• monitor, maintain and improve website functionality, performance and security;
• understand website usage and service demand through analytics;
• comply with legal obligations and protect legal rights;
• establish, exercise or defend legal claims;
• investigate complaints, misuse, fraud, abuse, unlawful activity, or security incidents;
• send service-related communications and, where lawful, relevant marketing communications.

7. Cookies and similar technologies

We may use cookies, pixels, tags, scripts, server logs and similar technologies for website operation, security, analytics, performance measurement, advertising attribution and user experience improvements. Some cookies may be strictly necessary, while others may require consent under UK law, including the Privacy and Electronic Communications Regulations (“PECR”).

Where consent is required, non-essential cookies should not be placed until valid consent has been obtained. You should ensure that any cookie banner and consent tool used on the website accurately reflects the cookies and technologies actually deployed.

This document does not replace a cookie audit. Any analytics, advertising, retargeting or embedded tools used on the live website should be checked and disclosed properly.

8. Marketing communications

We may send marketing or business-related communications where permitted by law. You can ask us to stop sending non-essential marketing communications at any time by contacting us or using any unsubscribe mechanism provided. Operational, legal, billing, security and service communications may still be sent where necessary.

9. Sharing personal data

We may share personal data where reasonably necessary with:

• hosting, website, analytics, IT, communications and security providers;
• professional advisers, including lawyers, accountants, insurers and auditors;
• payment processors, invoicing platforms and administrative service providers;
• advertising, analytics and digital platform providers where relevant to our business operations or service delivery;
• governmental, regulatory, law enforcement or judicial authorities where required or permitted by law;
• prospective buyers, successors or advisers in connection with a business sale, restructuring, merger or transfer;
• other parties where you request, authorise or direct us to do so.

We do not sell personal data in the ordinary sense of selling customer lists for independent third-party use. However, use of third-party tools may involve data disclosure or access as part of analytics, hosting, communications, security, service delivery or lawful business operations.

10. International data transfers

Your personal data may be processed in the UK and, where relevant, in other countries. Where personal data is transferred outside the UK, we take steps intended to ensure that appropriate safeguards are in place where required by law, such as adequacy regulations, contractual safeguards, or other lawful transfer mechanisms. Despite such steps, no transfer, storage or transmission system can be guaranteed to be completely secure.

11. Data retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to respond to enquiries, provide services, maintain business and tax records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods vary depending on the nature of the information, the purpose of processing, legal requirements, and the risk profile of the data.

We may retain certain information for longer where reasonably necessary to establish, exercise or defend legal claims, investigate incidents, prevent fraud or abuse, or comply with law enforcement, insurance, contractual or regulatory requirements.

12. Security

We take reasonable and proportionate technical and organisational measures intended to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure. However, no website, platform, email transmission, server, software environment or online system is entirely secure. You submit information at your own risk, and to the maximum extent permitted by law we do not guarantee absolute security.

13. Your rights

Subject to applicable law, you may have rights to request access to personal data, rectification, erasure, restriction of processing, objection to processing, data portability, and withdrawal of consent where processing is based on consent. These rights are not absolute and may be limited by law.

To exercise any applicable rights, contact peter@peterwoodford.com. We may request information to verify identity before acting on a request.

14. Complaints

If you have a complaint about how personal data is handled, please contact us first so that we have the opportunity to address it. You may also have the right to complain to the UK Information Commissioner’s Office (“ICO”).

15. Third-party websites and services

This website may contain links to third-party websites, platforms, tools, content, plugins, social networks, or services. We do not control such third parties and are not responsible for their privacy practices, security, availability, content, terms, or policies. You should review their own terms and privacy notices before engaging with them.

16. Special categories and sensitive information

Please do not send highly sensitive personal data, special category data, financial account data, government identifiers, or confidential information through the website or ordinary email unless strictly necessary and appropriately protected. Where unsolicited sensitive information is provided, we may delete it or handle it only to the extent reasonably necessary and lawful.

17. Automated decision-making

We do not intentionally use the website to make solely automated decisions about individuals that produce legal or similarly significant effects, unless expressly stated otherwise and carried out in accordance with applicable law.

18. Changes to this Privacy Policy

We may update this Privacy Policy at any time by publishing the revised version on this page. Changes take effect from publication or any later date stated in the updated version. You are responsible for checking this page periodically.

Terms and Conditions

These Terms and Conditions govern your use of this website and any information made available through it. By accessing or using this website, you agree to these Terms and Conditions. If you do not agree, you must not use the website.

1. About this website

This website is operated by Peter Woodford, a digital marketing consultancy offering consultancy, strategic input and related information about digital advertising, lead generation, analytics, campaign optimisation, website performance and related business topics.

This website is provided for general information, business marketing and enquiry purposes only. Nothing on this website constitutes legal advice, financial advice, tax advice, investment advice, regulated advice, or any guarantee of business performance, profit, sales, leads, rankings, traffic, advertising outcomes, suitability, or commercial success.

2. Eligibility and business use

This website is intended for use by adults and business users. It is not targeted at children. By using the website, you confirm that you are legally capable of entering into binding obligations and that your use of the website will comply with applicable laws and regulations.

3. No reliance and professional advice disclaimer

The content on this website is provided on an “as is” and “as available” basis for general information only. It may not be complete, current, accurate, suitable, or tailored to your circumstances. You should not rely on the website as a substitute for obtaining independent professional advice relevant to your specific situation.

Any examples, case studies, testimonials, figures, references to results, performance statements, commentary on advertising or growth, and similar material are illustrative only. Past performance does not guarantee future results. Results depend on multiple factors outside our control, including budget, offer, website quality, market conditions, competition, pricing, compliance, data quality, technical implementation, platform behaviour, and third-party actions.

4. No warranties

To the fullest extent permitted by law, we make no representations, warranties or guarantees, express or implied, regarding the website or its content, including but not limited to availability, accessibility, compatibility, merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, accuracy, completeness, reliability, security, freedom from errors, uninterrupted operation, or freedom from viruses or other harmful components.

5. Limitation of liability

To the maximum extent permitted by applicable law, Peter Woodford shall not be liable for any loss or damage arising out of or in connection with your use of, inability to use, or reliance on this website or any content on it. This exclusion applies whether the alleged liability arises in contract, tort (including negligence), misrepresentation, restitution, breach of statutory duty, or otherwise.

Without limitation, we shall not be liable for any:

• loss of profits, revenue, income, business, contracts, anticipated savings, opportunity, goodwill, reputation or data;
• indirect, consequential, incidental, special, punitive or exemplary loss or damage;
• business interruption, downtime, corruption, cyber incident, malware, unauthorised access, or loss of use;
• losses arising from third-party services, ad platforms, hosting providers, analytics tools, social media platforms, payment providers, or other external systems;
• losses resulting from decisions you make based on website content, examples, testimonials or general statements;
• losses resulting from website errors, omissions, delays, outages, suspension or withdrawal.

Nothing in these Terms and Conditions excludes or limits liability where such exclusion or limitation would be unlawful, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

6. Consultancy services separate from website use

Use of this website does not itself create a client relationship, partnership, joint venture, agency, fiduciary duty, or ongoing obligation to provide services. Any consultancy services provided by Peter Woodford shall be subject to separate written agreement, proposal, statement of work, email confirmation, invoice terms, or other agreed contractual documents, which may include additional exclusions, limits, assumptions, fees, deliverables, dependencies and responsibilities.

7. Client responsibility disclaimer

Where any services are later provided, clients remain responsible for their own commercial decisions, legal compliance, approvals, website content, product or service claims, pricing, customer contracts, tax obligations, sector-specific rules, platform compliance, and the implementation of recommendations unless expressly agreed otherwise in writing. We are not responsible for the acts, omissions, compliance failures or business decisions of clients or third parties.

8. Intellectual property

Unless otherwise stated, all intellectual property rights in this website and its content, including text, design, layout, branding, graphics, images, code, structure and compilation, are owned by or licensed to Peter Woodford and are protected by copyright, trade mark and other intellectual property laws.

You may view and print reasonable extracts for your own lawful, internal and non-commercial reference only. You must not copy, reproduce, distribute, modify, republish, scrape, frame, mirror, transmit, exploit, or create derivative works from the website or its content without prior written permission, except as permitted by law.

9. Acceptable use

You agree not to:

• use the website unlawfully or in breach of any applicable regulation;
• attempt to gain unauthorised access to the website, servers, data, accounts, or related systems;
• introduce malicious code, bots, scrapers, crawlers, scripts, or harmful material;
• interfere with the security, integrity, availability or performance of the website;
• use the website to transmit unlawful, defamatory, infringing, abusive, misleading or harmful material;
• misrepresent your identity, authority, affiliation or intentions;
• use any content from the website in a way that is misleading, defamatory or competitive without consent.

10. External links and third-party content

This website may refer to or link to third-party websites, tools, services, books, music, platforms or social media pages. Such links are provided for convenience only and do not imply endorsement, approval, control or responsibility. We are not responsible for the content, acts, omissions, services, availability, security, legality or policies of third parties.

11. Testimonials, endorsements and examples

Testimonials, endorsements, references to clients, logos, examples, screenshots, metrics, case studies and similar content are provided for general illustrative purposes only. They may be edited for brevity, confidentiality or presentation. They do not amount to guarantees, warranties, promises, commitments or representations that any user or client will obtain the same or similar outcomes.

12. Website changes, suspension and withdrawal

We may change, update, suspend, restrict or withdraw any part of the website, its content, features or availability at any time, with or without notice, and without liability.

13. Security and availability disclaimer

Although reasonable efforts may be made to maintain the website, we do not warrant that the website will be secure, continuously available, free from defects or compatible with your systems. You are responsible for using appropriate security protection, virus checks, backup systems and technical safeguards when accessing the internet and the website.

14. Indemnity

To the fullest extent permitted by law, you agree to indemnify, defend and hold harmless Peter Woodford from and against claims, liabilities, losses, damages, costs and expenses (including reasonable legal and professional costs) arising out of or in connection with your misuse of the website, your breach of these Terms and Conditions, your breach of applicable law, or your infringement of the rights of any third party.

15. Confidentiality disclaimer

Unsolicited information sent through the website or by ordinary email may not be treated as confidential and may not be secure in transit. You should not send highly sensitive, proprietary or confidential information unless appropriate arrangements have been agreed in advance.

16. No waiver

If we delay or fail to exercise any right or remedy, that shall not constitute a waiver of that or any other right or remedy.

17. Severability

If any provision of these Terms and Conditions is found by a court or competent authority to be unlawful, invalid or unenforceable, that provision shall be deemed severed to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

18. Entire agreement for website use

These Terms and Conditions, together with the Privacy Policy and any other policies expressly referred to on this website, constitute the entire agreement between you and Peter Woodford in relation to your use of the website, and supersede any earlier statements relating to such use.

19. Governing law and jurisdiction

These Terms and Conditions, their subject matter and formation, and any non-contractual disputes or claims arising out of or in connection with them or the website, shall be governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, except where mandatory law gives you the right to bring proceedings elsewhere.

20. Changes to these Terms and Conditions

We may amend these Terms and Conditions at any time by publishing the updated version on this page. Changes will take effect from publication or any later date specified. Last updated on 14 April 2026. Your continued use of the website after changes are posted constitutes acceptance of the revised Terms and Conditions.

21. Contact

For questions about this page, please contact: peter@peterwoodford.com